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Social Media

Social that supports the rest of the machine. Platform choices, content that travels and how it feeds search and paid.

16 articles

Why Hotels and Vacation Rentals Still Win With Fees (Even Though No One Likes Them)

Travelers hate fees, but still book. Discover the behavioral reasons hotels and vacation rentals win with fees despite constant complaints.

Jan 24, 2026Read

Google Marketing Live 2025: What It Means for Your Business (And Why You Should Care)

Discover the biggest AI-driven changes from Google Marketing Live 2025, what they mean for your business, and how we're using them to boost your visibility, performance, and ROI across Google, YouTube, and more.

May 23, 2025Read

Social Web Evolution, Revolution, Contribution – IMEG Social Media Marketing

Do you know how much the internet has grown in the last few years, especially when it comes to social media? IMEG tells you how it has grown.

Sep 8, 2021Read

Facebook Changes Reach Metric

Facebook Changes Reach Metric and IMEG would like to take a moment to explain why these numbers may have changed for you.

Aug 24, 2021Read

Facebook Promoted Posts: What They Are and What They Aren’t

Find out more about Facebook promoted posts and how they connect to your business, including what they are and what they are not.

May 23, 2021Read

Your Business and Facebook Changes

Learn some information about how you can improve your business when it comes to Facebook and social media sharing.

Mar 28, 2021Read

Facebook Admits to Data Errors on Pages

IMEG explains how Facebook admitted to having data errors on pages and if the bugs have been fixed and the data has been corrected.

Feb 28, 2021Read

When Marketing Automation Goes Wrong

Learn the importance of being aware of what companies are using marketing automation on their social media.

Feb 11, 2021Read

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

What does the tourism industry have in common with Dwayne "The Rock" Johnson? Find out in this article.

Aug 2, 2018Read

Why is Website Traffic Growth Important?

Why is it important to grow your website traffic and what are the benefits of website traffic? Find out!

Jun 3, 2017Read

Digital Marketing: Then And Now

Digital marketing has been used to promote business services and products since the early 90s. Find out what has changed and how you can grow your business today!

May 24, 2017Read

Was Social Media Underused During the Gatlinburg Wildfire Events?

Was social media underused during the events of the Gatlinburg wildfires? Find out whether or not social media would have made a difference.

Dec 27, 2016Read

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

Hospitality marketing leaders to better market their hotels and cabin rental companies.

Apr 20, 2016Read

Got Klout? Influence and how it works.

Influence over people holds weight when it comes to recommendations for businesses and services. IMEG can help you with your influence needs.

Jan 14, 2013Read

Top Social Media Predictions for 2013 from IMEG Social Media Marketing & SEO Expert

Internet Marketing Expert Group is a travel and tourism marketing agency specialized in online and offline marketing for local small and large businesses. The firm is located in Sevierville TN and was established in 2009.

Jan 3, 2013Read

Operation Unlike – Are you losing facebook fans?

Are you losing facebook fans on your facebook page and wondering why? This article has some insights on why.

Oct 1, 2012Read

Channel fit session

Posting more is not a strategy.

We will pick the platforms worth your time, the formats that travel in your category and how social should feed search and paid.

Talk through social