Case studies

The work, andwhat it produced.

A selection of client outcomes from the industries we serve - direct bookings recovered from OTAs, organic revenue lifted, acquisition costs cut.

23+: Years in business
$835M: Annual client revenue generated
$2.5B: Economic impact created
60+: Growth experts on the team

Engagement teardowns

The whole engagement, start to finish.

Clients are described by shape rather than name. Everything else — the starting point, the moves we made, and the before and after numbers — is exactly as it happened.

Vacation Rental Companies

[Growth retainer, 14 months]

[Direct bookings replaced OTA volume without cutting rates]

[A ~400-property vacation rental manager in a single mountain market]

Where they started

[Describe the state at kickoff: channel mix, what they were spending, what was broken in tracking, and the business pressure that made them call.]

What we did

01[First move — the thing that had to be fixed before anything else could be measured]
02[Second move — the acquisition or conversion change that carried the result]
03[Third move — the compounding or retention work that held the gain]

What moved

[Direct booking revenue]: [$X.XM][$X.XM][+XX%]
[Cost per booking]: [$XXX][$XXX][-XX%]
[OTA share of nights]: [XX%][XX%][-XX pts]

First measurable movement: [XX days]

[Anything else moving at the same time that we would not take credit for.]

More Vacation Rental Companies work

Service-Based Businesses

[Project, then growth retainer, 9 months]

[Same ad budget, materially better lead quality]

[A multi-location home services operator across three metros]

Where they started

[Describe the state at kickoff: lead volume vs. close rate, where the spend was going, and what the owner believed the problem was.]

What we did

01[First move]
02[Second move]
03[Third move]

What moved

[Qualified leads / month]: [XXX][XXX][+XX%]
[Cost per qualified lead]: [$XXX][$XXX][-XX%]
[Booked revenue]: [$XXXk][$X.XM][+XX%]

First measurable movement: [XX days]

More Service-Based Businesses work

SaaS

[Fractional growth leadership, 12 months]

[Pipeline that the sales team could actually forecast against]

[A B2B SaaS platform in the mid-market, founder-led sales]

Where they started

[Describe the state at kickoff: attribution gaps, channel dependence, and what leadership could not see.]

What we did

01[First move]
02[Second move]
03[Third move]

What moved

[Marketing-sourced pipeline]: [$XXXk][$X.XM][+XX%]
[CAC payback]: [XX months][XX months][-XX%]
[Demo-to-close rate]: [XX%][XX%][+XX pts]

First measurable movement: [XX days]

More SaaS work

Browse the work

Filter by industry and outcome

Search every engagement, or narrow by sector and the kind of result it produced.

Industry

Outcome

13 case studies across every sector

50%

Client result

Smoky Mountain Vacation Rental Company

What we did

IMEG redesigned the website to enhance the user experience and boost core web vitals.

Within just six months of launch, the company achieved a 50% increase in organic revenue and a 22% uptick in website traffic, despite operating in a highly competitive market facing a down year.

Vacation Rental Companies

28%

Client result

Pigeon Forge Vacation Rental Company

What we did

By partnering with IMEG to implement a strategic revenue management plan.

The company boosted direct booking revenue by an impressive 28% in just three months, during what's typically the slowest season of the year for this market.

Vacation Rental Companies

1.81%

Client result

Luxury St. George Utah Vacation Rental Company

What we did

By implementing a comprehensive SEO strategy.

The client reduced their organic marketing cost to just 1.81%, dramatically outperforming traditional OTA rates and driving more cost-effective, high-quality traffic directly to their site.

Vacation Rental Companies

25%

Client result

Boutique Hotel in Gatlinburg, TN

After working with IMEG, this 54-room property saw a 25% increase in revenue in just three months, thanks to an improved booking engine, better distribution strategy, and effective rate management, all implemented by the IMEG team.

Hotels / Lodging

42%

Client result

Historic Lodge in Gatlinburg, TN

What we did

We rebranded and rebuilt the website with a compelling story-based approach.

Leading to a 42% increase in organic revenue and significantly reduced reliance on OTAs.

Hotels / Lodging

14%

Client result

Scenic Hotel in Pigeon Forge

What we did

With an improved revenue management strategy and more targeted marketing execution.

This property consistently outperformed the market and large chains by 14%, even in a down year.

Hotels / Lodging

39%

Client result

Well-Known Dinner Show in Tennessee

What we did

We refreshed their website and improved SEO.

Resulting in a 39% increase in online ticket sales within 12 months.

Attractions

175%

Client result

Popular Dinner Show in Tennessee

What we did

We placed a heavy emphasis on booking conversion optimization, rebuilding their online ticketing engine.

This improvement boosted their conversion rate by 175% compared to the previous experience.

Attractions

Engagement

Thrilling Amusement Ride in Tennessee

What we did

We helped this new concept launch a new website, online ticketing engine.

And full marketing plan…all within 60 days, allowing them to successfully open their adrenaline-fueled attraction in the middle of their busy season.

Attractions

70%

Client result

Gutter Company in Alabama

What we did

By optimizing their website and running local Google Ads.

We helped them achieve a 70% increase in call volume within 4 months.

Service-Based Businesses

Engagement

Gutter Company in North Carolina

What we did

With a heavy focus local SEO push.

They went from page 3 to the top 3 Google map results, bringing in more leads than ever before.

Service-Based Businesses

Engagement

B2B Short-Term Rental SaaS Platform

What we did

After a full marketing strategy overhaul.

This client saw demo requests grow from 5-10 per month to over 120+ demos per month within just 1 year.

SaaS

500%

Client result

Real Estate Startup

By reworking our website, they moved from page 5 to page 1 in search results and saw a 500% growth in organic keyword rankings in just three months, leading to huge leaps in SEO performance.

SaaS

In their words

What clients say

Unedited feedback from the operators we work with, across every sector above.

IMEG helped us get off of the Airbnb island we were living on. Now, almost 85% of our bookings are direct.

Founder, Cabin Rentals in TennesseeVacation Rental Companies

We trust IMEG with a lot of our businesses because we know they treat them like their own.

Marketing Lead, Family Partnership/Vacation Rental Business in TennesseeVacation Rental Companies

With IMEG as our marketing partner, we don't worry about that portion of our business. Our bookings are up and our stress is down. IMEG brought clarity, consistency, and results.

Owner, Property Management Firm in TennesseeVacation Rental Companies

IMEG has been such a great partner for us. We've worked with other agencies that focus on impressions and clicks. IMEG focuses on the things that matter to us: increasing guest bookings and driving more revenue.

Director of Marketing, Historic Lodge in TennesseeHotels / Lodging

I seriously don't know how we managed before IMEG. We could not be happier with our current results. We have the perfect combination of people really working together and the results show that.

General Manager, Independent Hotel in TennesseeHotels / Lodging

IMEG helped us move all of our hotels to a better booking engine that helped us improve our conversion and reap the benefit of more revenue. We love having a partner that brings us tangible strategies that produce amazing results.

VP of Marketing, Independent Hotel Group in TennesseeHotels / Lodging

Our trampoline park used to rely on word-of-mouth. Now our online campaigns bring in steady new customers every week.

General Manager, Trampoline Park in TennesseeAttractions

IMEG helped us get our website and ads working together. Now we have more online bookings and better reviews.

Owner, Dinner Show in TennesseeAttractions

IMEG took us from invisible online to phones ringing nonstop. Their team truly understands what small businesses need.

Owner, Gutter Company in AlabamaService-Based Businesses

We just started our business when we met IMEG. Now we have a real system that brings in steady jobs every week.

Owner, Gutter Company in North CarolinaService-Based Businesses

IMEG has been a strategic partner in our growth. In the 5 years with them, we've almost doubled each year.

CEO, SaaS Real Estate AppSaaS

We saw our growth stagnating before finding IMEG. Now we know, with them at our side, we can continue to scale at ease.

Co-Founder, Short Term Rental AppSaaS

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