For attractions, hotels & vacation rentals
More Direct Bookings.Less OTA Tax.
We grow revenue for attractions, hotels and resorts, and vacation rental companies in destination markets. One system: own the searches travelers make, convert them into direct bookings, and keep them coming back.
Twenty-three years of buying attention in travel markets, proven with numbers you can take to an ownership meeting.
Recent outcomes
Client reported
+50%
organic revenue in 6 months
Smoky Mountain vacation rental company
+28%
direct booking revenue in 3 months
Pigeon Forge lodging brand
120+
demos per month, up from 5-10
B2B SaaS platform
Trusted by growth teams across 20 industries - 23+ years, $835M in annual client revenue, 98% retention.
- Vacation rental manager - ~400 properties, Mountain West
- Boutique hotel group - 6 properties
- Regional attraction - 1M+ annual visitors
- Home services operator - 3 metros
- Mid-market B2B SaaS platform
- Dental group - 11 practices
- DTC ecommerce brand - 8-figure
- Destination marketing organization - coastal region
0+
Years in business
$0M
Annual client revenue generated
$0.0B
Economic impact created
0+
Growth experts on the team
Is This You? Find Your
Situation
Which of these sounds like your quarter? Different businesses, same job: turn the budget you already spend into revenue you can track.
Our system
The IMEG Growth Loop
Five stages that run on a loop, not a checklist. Every stage reports into the same revenue number, and what we learn in the last stage rewrites the first one.
- 01
Analyze
Your numbers, your market and your margins before any channel is chosen.
- 02
Acquire
Demand captured where it is currently cheapest for you to buy attention.
- 03
Convert
The path from click to inquiry rebuilt around the money moment.
- 04
Retain
Lifecycle work that turns a first purchase into repeat revenue.
- 05
Optimize
Weekly measurement, then budget moved to whatever is returning.
Stage 5 feeds back into stage 1, every quarter
Real Results From An Agency
That Delivers
What is your marketing actually returning? Numbers from actual engagements, not averages.
+50%
organic revenue in 6 months
Smoky Mountain vacation rental company
What we did
Rebuilt the property and location pages around booking intent, fixed the tracking so bookings could be attributed, then put budget behind the pages that closed.
Organic traffic up 22% over the same period, with bookings tracked to the channel.
Measured over 6 months against booking revenue in their PMS.
+28%
direct booking revenue in 3 months
Pigeon Forge lodging brand
What we did
Moved paid spend off broad prospecting and onto branded and high-intent demand, and rewrote the booking flow so the direct rate beat the OTA rate on the page.
Shifted demand away from OTA commissions and onto the brand's own booking engine.
Measured over 3 months against direct booking engine revenue.
120+
demos per month, up from 5-10
B2B SaaS platform
What we did
Pointed paid search, comparison content, and a lifecycle sequence at one pipeline number, and cut every campaign that could not be tied to a booked demo.
A single year of paid, organic, and lifecycle work pointed at one pipeline number.
Measured over 12 months against demos booked in their CRM.
Case study gallery
Browse the proof by industry.
Every card is a real engagement. Pick your industry and open the full story.
Vacation Rental Companies
50%
Smoky Mountain Vacation Rental Company
What we did
IMEG redesigned the website to enhance the user experience and boost core web vitals.
Within just six months of launch, the company achieved a 50% increase in organic revenue and a 22% uptick in website traffic, despite operating in a highly competitive market facing a down year.
See howVacation Rental Companies
28%
Pigeon Forge Vacation Rental Company
What we did
By partnering with IMEG to implement a strategic revenue management plan.
The company boosted direct booking revenue by an impressive 28% in just three months, during what's typically the slowest season of the year for this market.
See howVacation Rental Companies
1.81%
Luxury St. George Utah Vacation Rental Company
What we did
By implementing a comprehensive SEO strategy.
The client reduced their organic marketing cost to just 1.81%, dramatically outperforming traditional OTA rates and driving more cost-effective, high-quality traffic directly to their site.
See howHotels / Lodging
25%
Boutique Hotel in Gatlinburg, TN
After working with IMEG, this 54-room property saw a 25% increase in revenue in just three months, thanks to an improved booking engine, better distribution strategy, and effective rate management, all implemented by the IMEG team.
See howHotels / Lodging
42%
Historic Lodge in Gatlinburg, TN
What we did
We rebranded and rebuilt the website with a compelling story-based approach.
Leading to a 42% increase in organic revenue and significantly reduced reliance on OTAs.
See howHotels / Lodging
14%
Scenic Hotel in Pigeon Forge
What we did
With an improved revenue management strategy and more targeted marketing execution.
This property consistently outperformed the market and large chains by 14%, even in a down year.
See howAttractions
39%
Well-Known Dinner Show in Tennessee
What we did
We refreshed their website and improved SEO.
Resulting in a 39% increase in online ticket sales within 12 months.
See howAttractions
175%
Popular Dinner Show in Tennessee
What we did
We placed a heavy emphasis on booking conversion optimization, rebuilding their online ticketing engine.
This improvement boosted their conversion rate by 175% compared to the previous experience.
See howAttractions
60
Thrilling Amusement Ride in Tennessee
What we did
We helped this new concept launch a new website, online ticketing engine.
And full marketing plan…all within 60 days, allowing them to successfully open their adrenaline-fueled attraction in the middle of their busy season.
See howService-Based Businesses
70%
Gutter Company in Alabama
What we did
By optimizing their website and running local Google Ads.
We helped them achieve a 70% increase in call volume within 4 months.
See howService-Based Businesses
3
Gutter Company in North Carolina
What we did
With a heavy focus local SEO push.
They went from page 3 to the top 3 Google map results, bringing in more leads than ever before.
See howSaaS
5
B2B Short-Term Rental SaaS Platform
What we did
After a full marketing strategy overhaul.
This client saw demo requests grow from 5-10 per month to over 120+ demos per month within just 1 year.
See howSaaS
500%
Real Estate Startup
By reworking our website, they moved from page 5 to page 1 in search results and saw a 500% growth in organic keyword rankings in just three months, leading to huge leaps in SEO performance.
See howThe question nobody runs the math on
How much revenue are you leaving on the table?
Move your conversion rate one point, or shift the fifth of your budget that is not returning. On most of the budgets we see, that single change is worth six figures a year. Put your own numbers in and watch the curve.
Takes about a minute. Nothing to fill in.
ROI calculator
Move the budget. Watch the curve.
A directional model based on the compounding lift we typically see over a twelve month engagement. Your real plan gets built from your own numbers.
$10,000
$150,000
Where we focus
- Month 12 revenue
- $229,257
- +53% vs today
- Added revenue, year one
- $408,258
- on $120,000 of spend
- Return on spend
- 3.4x
- directional estimate
Whichever Lever Moves
Your Number
Every discipline below reports into the same number, so nothing runs just because it is in the plan.
All servicesPaid media
Search, social and display managed like a portfolio - spend moves to whichever channel is returning, every week.
Stop paying for clicks that never closeSEO & content
Rankings that turn into pipeline. Technical foundations first, then content built around what your buyers actually search.
Own the searches your buyers actually makeWebsites & conversion
The fastest gains usually come from the traffic you already have. We rebuild the path from click to inquiry.
Turn the traffic you already have into inquiriesAnalytics & attribution
One source of truth. If a report can't be traced back to revenue, we don't build it.
Fix your tracking and trust the numbersHow It Works,
No Mystery
Every engagement starts the same way and stays that transparent for as long as we work together.
01
Talk with us
We start with your numbers and your goals, not a pitch deck. One conversation is usually enough to tell whether we can move the metric you care about.
02
Strategize
You get a plan built for your business, your margins and your sales cycle. No packaged retainer, no channel we can't defend with data.
03
Grow your business
We execute, measure weekly and rebalance where the return is. You always know what is working, what isn't and what changes next.
Why Clients Stay For
Years
98% of clients renew. These are the habits behind that number.
Clarity over jargon
Marketing is hard; we make it simple. Every report is written so a CFO could read it without a translator.
Right message, right time
We treat attention as something that is bought and priced daily, and we buy it where it is currently cheapest for you.
Partnership, not projects
Almost every client stays. That only happens when the numbers move and the reporting stays honest in the months they don't.
Precision over packages
No one-size-fits-all retainer. The plan is built from your economics and it changes when the data says it should.
Before you ask
The questions we get every week
We have been burned by an agency before. Why is this different?
You get the same senior people who scoped the work doing the work, one number that we report against every month, and a plain-language explanation when something is not working. If a channel is not earning its place, we say so and move the budget.
How soon should we expect results?
Paid media and conversion work usually move inside the first 30 to 60 days. SEO and content compound over 3 to 6 months. We tell you up front which levers are fast and which ones are patient, so nobody is surprised at the first review.
Is our budget big enough to work with you?
We work with businesses spending from a few thousand a month up into six figures. What matters more than the number is whether there is enough room in the math for the work to pay for itself. If there is not, we will tell you in the first conversation.
We already have an internal marketing team. Where do you fit?
Most of our engagements sit alongside an internal team. We take the disciplines you do not want to hire for, plug into your reporting, and hand over anything your team is better positioned to own.
What actually happens on the first call?
About 30 minutes. You tell us the number you are trying to move and what you have already tried, we ask questions, and you leave with an honest read on whether we can help, whether or not you hire us.
Start here
Destination Demand Audit
A property-by-property read on where your demand is coming from, what it costs you, and the fastest path to more direct revenue.
Two weeks. We pull your booking, ad, and analytics data, benchmark it against destination operators of your size, and hand you a sequenced plan with dollar figures attached.
Where your demand actually comes from
Direct, OTA, metasearch, brand, and non-brand demand separated out, with the true cost of each channel after commission.
What the OTA tax is costing you
The revenue currently paying commission that could be booked direct, sized in dollars, per property or per ticket type.
The leaks between look and book
Every drop-off between the search result and the confirmation screen, ranked by how much revenue sits behind it.
A 12-month sequenced plan
What to fix first, second, and third, with projected revenue impact so you can run it with us or without us.
Ready To Grow
On Purpose?
Start with the Destination Demand Audit. One 45-minute kickoff, then a property-by-property plan you can act on with or without us.
Book a Destination Demand Audit