IMEG Insights

What we're learning,written down.

Field notes from the work: paid media, SEO, AI search, conversion and attribution.

186 articles · 10 topics

Latest · AI Search (GEO/AEO)

GEO vs. SEO: Key Differences + Why It Matters

Discover the basics of generative engine optimization, key differences between GEO vs SEO, and why it matters for your marketing goals.

Aug 5, 2026Read article

186 articles

Topic

Industry

Content Marketing

Top 10 Mistakes to Avoid in SEO Content Marketing

Here are the top mistakes to avoid in SEO content marketing and how IMEG approaches researching, writing, and publishing content.

Jul 27, 2026Read

SEO

Content Marketing Optimization: How to Improve Website SEO

Discover how to improve SEO with strategic content marketing optimization–top 5 tips from digital marketing and SEO experts!

Jul 20, 2026Read

Top 10 Questions to Ask When Hiring an SEO Company

SEO

6 Expert Tips on How to Get Website Traffic from AI Search

Find out how to get website traffic from AI search and optimize content for chatbots to crawl, understand, and cite in their answers.

Jul 6, 2026Read

Marketing Strategy

How to Create a Digital Marketing Strategy that Drives Growth

Ready to learn how to create a digital marketing strategy? Discover our 5-step method that drives long-term growth!

Jun 25, 2026Read

AI Search (GEO/AEO)

How to Improve Brand Visibility in AI Search Engines & Mistakes to Avoid

Don’t make these mistakes when learning how to improve brand visibility in AI search engines! Get top tips from online marketing experts!

Jun 17, 2026Read

Marketing Strategy

AI Failures: We Gave Everyone a Hammer and Called It a Revolution

AI is a legitimate and powerful tool; however, AI doesn't fix bad data, bad processes, or bad strategy. It amplifies them.

Jun 11, 2026Read

SEO

SEO Website Development: Not Taking This Seriously Could Be Costing You!

Learn more about how SEO website development impacts online visibility and the cost of ignoring optimization when building a website.

Jun 10, 2026Read

Marketing Strategy

5 E-Commerce Digital Marketing Mistakes & the Solutions that Drive Real Growth

These e-commerce digital marketing mistakes could be hindering your business growth. Find out IMEG’s solutions to optimize ROI.

Jun 3, 2026Read

Paid Media

Why Your Facebook Ads Look Wrong (And Why Meta Did It On Purpose)

Meta's Advantage+ Creative enhancements are on by default in many campaign setups, which could be making your Facebook ads look wrong.

May 28, 2026Read

Paid Media

Top 7 Remarketing Strategies & Why These Tactics Work to Improve Conversions

Discover the best remarketing strategies to keep your customers engaged, improve conversions, and increase lifetime loyalty and value.

May 24, 2026Read

Marketing Strategy

Best Practices for an SaaS Marketing Strategy

Find out how to optimize your SaaS marketing strategy–best practices for driving conversions, customer retention, and expansion.

May 20, 2026Read

What we're learning,written down.

GEO vs. SEO: Key Differences + Why It Matters

Top 10 Mistakes to Avoid in SEO Content Marketing

Content Marketing Optimization: How to Improve Website SEO

Top 10 Questions to Ask When Hiring an SEO Company

6 Expert Tips on How to Get Website Traffic from AI Search

How to Create a Digital Marketing Strategy that Drives Growth

How to Improve Brand Visibility in AI Search Engines & Mistakes to Avoid

AI Failures: We Gave Everyone a Hammer and Called It a Revolution

SEO Website Development: Not Taking This Seriously Could Be Costing You!

5 E-Commerce Digital Marketing Mistakes & the Solutions that Drive Real Growth

Why Your Facebook Ads Look Wrong (And Why Meta Did It On Purpose)

Top 7 Remarketing Strategies & Why These Tactics Work to Improve Conversions

Best Practices for an SaaS Marketing Strategy