What we do
The Revenue Stack.Six modules. One number.
The Revenue Stack
Six modules, one number. Turn on what your economics need, turn off what stops returning.
- DemandBuy attention better
- DiscoveryGet found better
- ConversionConvert better
- SignalMeasure better
- LifecycleRetain better
- CommandDecide better
One tracked number
Your wake-up call
The waste is quiet. That is the problem.
1 in 5 dollars
A conservative read on non-returning spend
In the accounts we audit, roughly a fifth of media budget is going somewhere nobody would approve if they saw it line by line.
Weeks, not quarters
How fast a channel can turn
Auction prices and buyer behavior move continuously. Budgets set annually cannot follow them.
Three dashboards
Three different answers
When every platform claims the same conversion, nobody can say what actually caused the revenue. So nobody reallocates.
The Revenue Stack exists to make all three visible in the same place, then act on them weekly.
Our system
The IMEG Growth Loop
Five stages that run on a loop, not a checklist. Every stage reports into the same revenue number, and what we learn in the last stage rewrites the first one.
- 01
Analyze
Your numbers, your market and your margins before any channel is chosen.
- 02
Acquire
Demand captured where it is currently cheapest for you to buy attention.
- 03
Convert
The path from click to inquiry rebuilt around the money moment.
- 04
Retain
Lifecycle work that turns a first purchase into repeat revenue.
- 05
Optimize
Weekly measurement, then budget moved to whatever is returning.
Stage 5 feeds back into stage 1, every quarter
DemandBuy attention better
Paid media
Search, social and display managed like a portfolio - spend moves to whichever channel is returning, every week.
- Google & Microsoft Ads
- Meta, LinkedIn & TikTok
- Retargeting and audience strategy
- Creative testing cycles
DiscoveryGet found better
SEO & content
Rankings that turn into pipeline. Technical foundations first, then content built around what your buyers actually search.
- Technical audits and fixes
- Keyword and intent mapping
- Content production
- Digital PR and links
ConversionConvert better
Websites & conversion
The fastest gains usually come from the traffic you already have. We rebuild the path from click to inquiry.
- Landing page systems
- Conversion rate optimization
- Site builds and migrations
- Page speed and core vitals
SignalMeasure better
Analytics & attribution
One source of truth. If a report can't be traced back to revenue, we don't build it.
- Tracking and tagging setup
- Revenue attribution modeling
- Executive dashboards
- Weekly performance reviews
LifecycleRetain better
Email & lifecycle
Turning a list into repeat revenue with sequences that respond to behavior instead of the calendar.
- Lead nurture automation
- Retention and win-back
- Segmentation strategy
- CRM integration
CommandDecide better
Fractional growth leadership
Senior marketing direction without a senior marketing hire. We sit in your leadership meetings and own the number.
- Quarterly growth planning
- Budget allocation
- Team and vendor oversight
- Board-ready reporting
Not every module runs in every industry. See what we run, and where.
What you get out of it
Four things the stack is actually bought for.
Revenue clarity
Know what every dollar returned.
One set of numbers, traced from spend through to closed revenue, that your finance team will actually sign off on.
Revenue control
Move budget in weeks, not quarters.
Nothing is locked to an annual plan. When a channel stops returning, the money leaves it the same month.
Revenue compounding
Build assets, not just activity.
Rankings, content, tracking and lifecycle flows keep paying after the invoice. Paid spend stops the day you switch it off.
Revenue accountability
One team owns the number.
Not six vendors each defending their own metric. One group answering for the outcome you actually care about.
How engagements are shaped
Three ways to work with us.
Project
You have one thing that needs fixing and a date it needs fixing by.
- A defined scope with a start and an end
- Website builds, migrations, tracking rebuilds, audits
- Handover to your team when it ships
Growth retainer
You want a team owning a number month after month.
- Whichever disciplines move your number, rebalanced as the data changes
- Weekly measurement and a monthly review against one metric
- Senior people on the account, not just on the pitch
Fractional leadership
You have people and budget but nobody senior directing them.
- Quarterly growth planning and budget allocation
- Oversight of your internal team and outside vendors
- Board-ready reporting you did not have to build
The number that matters
What the waste is already costing you.
$40,000
A typical monthly media budget
Split across paid search, social, and whatever else has accumulated over the years.
20%
A conservative read on what is not returning
Wasted search terms, untracked conversions, and pages that take the click but never close it.
$96,000
What that costs over a year
Recovering a portion of that is usually what pays for the engagement, before any new growth.
Your numbers will differ. The Destination Demand Audit replaces this illustration with the real figures from your accounts, fixed fee, quoted on the call, delivered in 14 days.
Run the math yourself
How much revenue are you leaving on the table?
Start here