Topic hub

Conversion & CRO

Traffic is only half the job. Landing pages, site experience, speed and testing that turn visits into booked revenue.

23 articles

Website Conversion Optimization: Why Your Site Isn’t Converting & How to Fix It

Discover mistakes you might be making with website conversion optimization and how to fix them for long-term business growth!

Apr 10, 2026Read

Top 10 Mistakes in Digital Marketing for Travel and Tourism

Digital marketing for travel and tourism goes beyond a basic website template; discover the top 10 mistakes plus the fixes that drive sustainable growth.

Mar 10, 2026Read

7 Marketing Challenges We Solve & the Proven Strategies Behind Them

Struggling to track which marketing strategies are working and not getting the results you want? It’s time to partner with an agency with proven tactics to solve your marketing challenges.

Nov 7, 2025Read

5 Proven Digital Marketing Strategies to Boost Direct Bookings in the Travel Industry

Unlock the secrets to direct bookings in the travel industry, driving more website visitors and turning them into paying customers.

Oct 28, 2025Read

Airbnb’s New Host-Only Fee: The Wake-Up Call Every Vacation Rental Operator Needed

Find out why Airbnb's host fee is the wake-up call that every vacation rental operator needs.

Aug 26, 2025Read

Do You Really Own Your Vacation Rental Business on Airbnb?

Relying on Airbnb for bookings? Discover why you don’t truly own your vacation rental business on their platform and how IMEG helps brands build scalable direct booking systems that put you in control.

Aug 1, 2025Read

4 Digital Marketing Mistakes to Avoid on Your Website

Avoid these digital marketing mistakes on your website and find out what you should do instead to help boost your website’s authority for search engines, AI, and GSE.

Jul 24, 2025Read

How to Increase Direct Bookings in the Emerald Coast Market

IMEG teaches you about the importance of direct bookings and how to best increase direct bookings in the Emerald Coast market.

Jul 5, 2021Read

Learn More About A Proven Way To Lower OTA Fees

Learn more about the easiest and most cost-effective way to lower your OTA fees and increase your company's direct bookings.

Apr 12, 2021Read

Why Reviews Matter Most in Post Coronavirus in the Vacation Rental Industry

Why reviews matter the most in post coronavirus in the vacation rental industry.

Apr 6, 2020Read

COVID-19 Vacation Rentals / Hospitality Industry Update March 28, 2020 – How to handle Unemployment

How you should handle unemployment in the vacation rental industry during the COVID-19 crisis.

Mar 28, 2020Read

March 27, 2020 Updates on COVID-19 / Corona Virus for the Vacation Rentals – How to handle PR

How to handle PR in the vacation rental industry during the COVID-19 crisis.

Mar 28, 2020Read

March 26, 2020 Updates on COVID-19 / Corona Virus for the Vacation Rentals / Hospitality Industry ( Video Included )

How to get more cash flow, how to market during COVID-19, when might the travel and tourism industry turn around, and more.

Mar 27, 2020Read

A Must Read Vacation Rental Industry Warning

Daniel Evans shares a must read vacation rental industry warning and offers advice on how to keep your vacation rental business healthy.

Sep 6, 2019Read

Is your website speed costing you money?

Website speed is key to a successful online business. Do you know how your website stacks up? Are you missing opportunities to make sales? Find out.

Sep 2, 2019Read

Tips for Generating Direct Bookings for Your Vacation Rental Business

Get tips to help generate direct bookings for your vacation rental business.

Sep 2, 2019Read

IMEG to Offer Website Hosting That is 40% Faster

IMEG is offering new website hosting options that can increase your website speed by 40% and keep your website even more secure.

Aug 22, 2019Read

How OTAs Grow Your Business

How OTAs grow your business and how to convert your OTA bookings into direct bookings to increase your revenue.

Nov 10, 2016Read

Google Announces Lowering Website Rankings for Sites Using Intrusive Mobile Pop-Ups

Google announces lowering website rankings, in January 2017, for sites that use intrusive pop-ups on mobile. Click here for details.

Aug 30, 2016Read

Why Do Travelers Book with Expedia Instead of Booking Direct?

Why travelers are choosing to book with Expedia instead of booking direct with your hotel; learn how IMEG can help you with more direct bookings.

May 24, 2016Read

VisitMySmokies.com Sets New Record in 2015

VisitMySmokies.com sets a new record in 2015. IMEG is the agency of record for the Sevier County campaign, VisitMySmokies.com.

Apr 4, 2016Read

VisitMySmokies.com Sets New Traffic Record in 2014

VisitMySmokies.com announces that 2014 was a record-breaking year for the Smoky Mountain vacation site where it saw nearly 2 million unique visitors.

Mar 13, 2015Read

Sevier County internet marketing campaign website www.visitmysmokies.com launching on Nov.1st

The Sevier County internet marketing campaign website www.visitmysmokies.com launched on November 1st. Find out how it's doing!

Oct 19, 2012Read

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