Methods
We want to challenge you to think differentlyabout how you grow your business.
Our 5-step method sets us apart from other marketing agencies.
We understand you want a customized marketing plan for your business, so we personalize our methods to meet your individual business goals. We do this using a variety of methods, strategies, tools, and more.
Our system
The IMEG Growth Loop
Five stages that run on a loop, not a checklist. Every stage reports into the same revenue number, and what we learn in the last stage rewrites the first one.
- 01
Analyze
Your numbers, your market and your margins before any channel is chosen.
- 02
Acquire
Demand captured where it is currently cheapest for you to buy attention.
- 03
Convert
The path from click to inquiry rebuilt around the money moment.
- 04
Retain
Lifecycle work that turns a first purchase into repeat revenue.
- 05
Optimize
Weekly measurement, then budget moved to whatever is returning.
Stage 5 feeds back into stage 1, every quarter
How it works
What would it take to make every dollar traceable?
Step 1
Analyze
We start with your numbers. We study your market, your competitors, and your current performance across every channel so the plan is built on evidence instead of assumptions.
- Marketing Research / Analysis
- Market Research / Analysis
Step 2
Acquire
People are looking for companies just like yours. We want to make sure they find your company before your competition, and we want you to be able to build a relationship with your current and potential customers.
- SEO
- Display Ads
- Social Media
- Email Marketing
- SEM / Pay-Per-Click
- Content Marketing
- Website Visitor Intelligence
- SMS Marketing
Step 3
Convert
First impressions make a difference. Potential customers decide within 30 seconds whether or not to stay on your website. Our web design and development strategies give them an online experience that helps you achieve your conversion goals.
- Web Design
- Proprietary Software
- Web Development
- Video Production
- Software Development
- Graphic Design
- Print Ads
Step 4
Retain
There are many ways to retain your previous and current customers while, at the same time, acquiring more customers. These are just a few of the processes we use to ensure your customers keep coming back.
- Email Marketing
- Remarketing / Retargeting
- Guest Rewards
- Social Media
- SMS / Text Messaging
- Guest Experience Manager
Step 5
Optimize
We believe everything must be constantly optimized and analyzed. We optimize all of our methods to help your conversion, creating emotional impact, which converts into dollars and maximizes your profits.
- Call Conversion Tracking
- A/B & Multivariate Testing
- Customer Lifetime Value
- Revenue Management
- Consulting
- Online Conversion Tracking
- Website Conversion Optimization
- Marketing Analysis / Optimization