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Marketing Strategy

The plan behind the tactics. Positioning, budgeting, agency selection and building growth that holds up over years.

36 articles

How to Create a Digital Marketing Strategy that Drives Growth

Ready to learn how to create a digital marketing strategy? Discover our 5-step method that drives long-term growth!

Jun 25, 2026Read

AI Failures: We Gave Everyone a Hammer and Called It a Revolution

AI is a legitimate and powerful tool; however, AI doesn't fix bad data, bad processes, or bad strategy. It amplifies them.

Jun 11, 2026Read

5 E-Commerce Digital Marketing Mistakes & the Solutions that Drive Real Growth

These e-commerce digital marketing mistakes could be hindering your business growth. Find out IMEG’s solutions to optimize ROI.

Jun 3, 2026Read

Best Practices for an SaaS Marketing Strategy

Find out how to optimize your SaaS marketing strategy–best practices for driving conversions, customer retention, and expansion.

May 20, 2026Read

4 Things IMEG Does Differently as a Top Marketing Agency for SaaS

As a top marketing agency for SaaS, IMEG combines strategy, storytelling, and smart execution to turn more of your site traffic into loyal users.

May 5, 2026Read

How to Choose the Best Digital Marketing Agency for Your Business

Looking for the best digital marketing agency? Find out what to look for, red flags, and how to choose the best fit for your business.

Jan 7, 2026Read

Digital Marketing Strategies: How to Build Sustainable Connections with Your Target Audience

Gaining trust, proving your relevance in your niche, and strengthening online authority: these are the digital marketing strategies for long-term success.

Dec 19, 2025Read

5 Ways Our Digital Marketing Agency Can Grow Your E-Commerce Business

Learn more about our digital marketing agency for e-commerce growth and a step-by-step guide to scaling your business!

Oct 9, 2025Read

5 Smart Steps to an Effective Small Business Marketing Strategy

Discover how to create a successful small business marketing strategy that avoids costly SEO mistakes and makes your content visible to AI search engines.

Oct 3, 2025Read

4 SaaS Marketing Problems & Our Solutions for an Effective Digital Marketing Strategy

Learn more about SaaS marketing, common problems SaaS businesses face, and our solutions for effective digital marketing.

Sep 12, 2025Read

Does AI-Written Content Hurt Google Rankings?

Wondering if AI-written content hurts Google rankings? Learn Google’s official stance on AI content, why quality matters most, and how to use AI responsibly for SEO success.

Sep 9, 2025Read

4 Mistakes You’re Making With Your Vacation Rental Marketing Strategy

Explore some common mistakes you may be making with your vacation rental marketing strategy, including relying on Airbnb over direct bookings and what it could be costing your business.

Aug 18, 2025Read

The Truth About Pricing and Discounts: How to Win Customers Without Losing Profit

Discover the truth about pricing and discounts, and learn how to attract customers, protect profit margins, and strengthen your brand with strategic offers. Ask ChatGPT

Aug 11, 2025Read

4 Things That Set Our Digital Marketing Agency Apart from Everyone Else

Discover why we hate traditional marketing and how our digital marketing agency does things differently to get the best ROI for our clients.

Aug 5, 2025Read

Google Ads Just Gave Us a New Power Metric: Branded Searches

Google Ads just launched a powerful new metric: Branded Searches. Learn how it helps track real buying intent from YouTube, Performance Max, and Demand Gen campaigns, no clicks required. Ask ChatGPT

Jul 24, 2025Read

How to Increase Your TripAdvisor Ranking

Learn more about the easiest way to increase your TripAdvisor ranking using IMEG's Guest Experience Manager software.

Jun 3, 2021Read

IMEG takes on Sevier County marketing campaign www.visitmysmokies.com in 2012

Learn how IMEG got to take on the Sevier County marketing campaign of www.visitmysmokies.com and why it should matter to you.

May 28, 2021Read

Why Should You Hire a Marketing Agency?

Learn why you should hire a marketing agency for your business instead of trying to do all your marketing yourself.

May 4, 2021Read

How to Manage Your Online Reputation for Higher Revenue

How to manage your online reputation to increase your business's revenue.

Apr 12, 2021Read

What is the Difference Between Marketing Cost and the Cost of Using OTAs?

The difference between marketing cost and the cost of using OTAs. Learn how you can avoid the hefty OTA fees and save money.

Jan 10, 2021Read

Are Sevier County Businesses Opening May 1, 2020?

Up-to-date information on which Sevier County Businesses are opening May 1, 2020.

Apr 26, 2020Read

6 Core Shifts in Travel Behavior Post COVID-19

What we predict will be the top shifts in travel and tourism market post COVID-19

Apr 25, 2020Read

13-Week Cash Flow Forecast

13-Week Cash Flow Forecast from Keith J. Cunningham to help you get and maintain clarity about your true cash picture.

Apr 11, 2020Read

3 Reasons Why Marketing is Critical for Your Vacation Rental Business During COVID-19

Why marketing is critical for your vacation rental business during COVID-19.

Apr 5, 2020Read

VRM Intel Live! Gatlinburg 2020 Vacation Rental Conference

How to get more 5 star reviews and mitigate bad ones in the vacation rental industry from the VRM Live! Conference in Gatlinburg.

Mar 13, 2020Read

IMEG Named to 2018 Inc. 5000 List for 5th Year in a Row

IMEG has been named to the 2018 Inc. 5000 List of fastest-growing private companies in America for the 5th year in a row.

Aug 16, 2018Read

Why Focusing on Reviews Today Will Build Your Business Tomorrow

Reviews are an important part of your business. IMEG wants to help you improve based on your reviews and get amazing ones in the future.

Apr 5, 2018Read

IMEG Named to the 2017 Inc. 5000 List for 4th Consecutive Year

Internet Marketing Expert Group (IMEG) has been named to the Inc. 5000 List of fastest growing private companies in America for the 4th consecutive year.

Aug 24, 2017Read

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Research to prove the differences between digital and traditional marketing strategies used in the 2016 Presidential campaigns of Clinton and Trump.

Nov 12, 2016Read

Is Data Being Held Hostage in the Hotel Industry?

Is data being held hostage in the hotel industry? Click here for more about data and property management systems in hotel and vacation rental industries.

Oct 24, 2016Read

The Future of Points-Based Hotel Loyalty Programs

The future of points-based loyalty programs for hotels, including information about Guest Rewards Club.

Sep 16, 2016Read

When to Use and When Not to Use Emotion in Business

When you should and should not use emotion to make decisions in business.

Apr 4, 2016Read

Innovation Earns IMEG Spot On Inc. Magazine’s Top 500|5000 List

Digital marketing agency in Sevierville TN, was recently awarded a spot on Inc. Magazine's 2014 Top 5000 list for the fastest-growing businesses in America.

Aug 22, 2014Read

IMEG Announces Record Breaking Year For VisitMySmokies.com

2013 was a record breaking year for VisitMySmokies.com. The site reached over 1 million visitors in 2013 and had an 82% year-over-year traffic increase.

Mar 20, 2014Read

Why you may have chosen IMEG

Why do clients choose IMEG to help them increase their hospitality business? They break it down for you and tell you how they can help you!

Feb 15, 2013Read

Who is Calvin Lee and Why Do You Care? Social Influence 101

Do you know who Calvin Lee is? Should you care? IMEG tells you who this man is and why social influence is important when it comes to your business.

Jan 3, 2013Read

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