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The Destination Demand Audit.
A property-by-property read on where your demand comes from, what it costs you, and the fastest path to more direct revenue. One 45-minute kickoff, then we pull your booking, ad, and analytics data and hand you a sequenced plan with dollar figures attached.
Where your demand actually comes from
Direct, OTA, metasearch, brand, and non-brand demand separated out, with the true cost of each channel after commission.
What the OTA tax is costing you
The revenue currently paying commission that could be booked direct, sized in dollars, per property or per ticket type.
The leaks between look and book
Every drop-off between the search result and the confirmation screen, ranked by how much revenue sits behind it.
A 12-month sequenced plan
What to fix first, second, and third, with projected revenue impact so you can run it with us or without us.
What we need from you
- One 45-minute kickoff with whoever owns revenue
- Read-only access to your booking engine, analytics, and ad accounts
- Your last 12 months of channel and occupancy data
The audit is yours to keep and act on whether or not you hire us.
Why productized? Roughly one in four audits turns into an engagement. The other three get a plan they can run themselves, and we would rather be the firm that handed it to them. That math works for us.
- 01
Talk with us
We start with your numbers and your goals, not a pitch deck. One conversation is usually enough to tell whether we can move the metric you care about.
- 02
Strategize
You get a plan built for your business, your margins and your sales cycle. No packaged retainer, no channel we can't defend with data.
- 03
Grow your business
We execute, measure weekly and rebalance where the return is. You always know what is working, what isn't and what changes next.
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