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Paid Media

Ads that buy profit, not impressions. Budget structure, creative, retargeting and the measurement behind every dollar.

14 articles

Why Your Facebook Ads Look Wrong (And Why Meta Did It On Purpose)

Meta's Advantage+ Creative enhancements are on by default in many campaign setups, which could be making your Facebook ads look wrong.

May 28, 2026Read

Top 7 Remarketing Strategies & Why These Tactics Work to Improve Conversions

Discover the best remarketing strategies to keep your customers engaged, improve conversions, and increase lifetime loyalty and value.

May 24, 2026Read

How to Use Retargeting Strategies for Increasing Conversions

Find out how to use retargeting strategies for increasing conversions–IMEG takes the guesswork out and helps clients maximize ROI.

May 13, 2026Read

Retargeting vs. Remarketing: Different Techniques, Similar Goals

Explore the differences and similarities between retargeting vs remarketing and how IMEG can help improve conversions, PPC, and more.

Mar 26, 2026Read

Why ROAS Is Not the Goal and What Actually Drives Real, Scalable Growth

ROAS looks efficient, but it rarely drives scale. Learn which metrics actually matter for profitable growth and how to build a real growth engine.

Jan 22, 2026Read

A Good Return On AD Spend Can Still Lose You Money (And Why Most Businesses Miss This)

A high ROAS can look great on paper and still cost your business money. Learn why ROAS isn’t profit, how high-ROAS campaigns fail, and what metrics actually drive growth.

Jan 16, 2026Read

Google Ads Just Changed - Here’s What It Means for Your Campaigns

Discover how recent changes to Google Ads are reshaping digital marketing. Learn what these updates mean for your campaigns - and how to adapt your strategy.

May 30, 2025Read

6 PPC Mistakes You’re Probably Making

Use this list of the most common PPC mistakes you're probably making to fix your PPC advertising campaigns.

Aug 28, 2021Read

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

Find out how Warren Buffett's strategy works in the travel and tourism industry and how his strategy could improve your business.

Jun 2, 2021Read

Indicators the Tourism Market is Coming Back Post COVID-19

A list of the top indicators to watch to determine when the tourism market will come back.

Apr 26, 2020Read

What Marketing Will Work for the Vacation Rental Industry After the Coronavirus Pandemic?

Marketing that will work best for the vacation rental industry after the coronavirus pandemic is over.

Apr 13, 2020Read

United States Destination Markets After The Coronavirus

IMEG helps bring you a perspective for what to expect after the coronavirus in the travel and tourism industry in the United States.

Apr 7, 2020Read

Why the #1 Position on Google is Not Always Best for Conversion

Research shows that the #1 position on Google is not the best for conversion; find out which position returns the best results with paid search.

May 2, 2016Read

What is a good quality score for Google adwords?

What is a good quality score for Google adwords? IMEG explains what Google Adwords Quality Score means in simple to understand blog post.

Sep 5, 2012Read

Paid account review

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