Free download
The first 90 days, week by week.
This is the plan we actually run when a new client starts, written out in full so you can run it yourself or hold an agency to it. No gated teaser, no chapter one of a book we never wrote.
Weeks 1 to 2
Find out what is actually broken
Technical crawl, analytics sanity check, and a baseline of every keyword and AI answer you already appear in. Nothing gets changed until the baseline is recorded, because otherwise you can never prove the change worked.
Weeks 3 to 5
Fix the foundation
Speed, crawlability, structured data, internal links and the handful of pages that already rank on page two. This is the cheapest traffic you will ever buy, because the demand is already there.
Weeks 6 to 9
Publish what buyers and assistants ask for
A question-led content run built from real search and support questions, written so an assistant can quote a clean answer and credit you for it.
Weeks 10 to 12
Prove it and decide what scales
Attribution cleanup, a repeat visibility scan against the week one baseline, and an honest call on which channel earns more budget next quarter.