Functional & integrative medicine
Marketing for care that takes time to explain
Functional medicine has a longer sales cycle than almost anything else in healthcare. Patients are often paying out of pocket, they have usually been failed somewhere else, and they research for weeks before they call.
That makes education the acquisition channel. We build the content that answers what they are actually googling at 11pm, then the nurture that stays with them until they are ready to commit.
23+
Years in business
$835M
Annual client revenue generated
$65M+
Ad spend managed
98%
Client retention rate
Where it breaks
What usually brings you here
- Cash-pay pricing that has to be justified before anyone books
- Long consideration windows with no follow-up in between
- Ad platforms restricting health claims and disapproving creative
- Traffic from content that never converts into consults
- Competing with supplement brands and influencers for the same searches
- Practitioner time consumed by unqualified discovery calls
How we move it
Three levers we pull first
Own the questions patients research
Symptom, protocol and condition content built around real search demand, written to establish clinical authority rather than chase traffic for its own sake.
Nurture the long decision
Email and retargeting sequences that carry someone from a first article to a paid consult over weeks, so the effort that earned the visit is not wasted.
Qualify before the calendar
Intake and pre-consult flows that set expectations on cost and commitment, so practitioner hours go to patients who are ready.
What we run here
The modules we run for functional medicine
Demand
Paid media
Search, social and display managed like a portfolio - spend moves to whichever channel is returning, every week.
Discovery
SEO & content
Rankings that turn into pipeline. Technical foundations first, then content built around what your buyers actually search.
Conversion
Websites & conversion
The fastest gains usually come from the traffic you already have. We rebuild the path from click to inquiry.
Lifecycle
Email & lifecycle
Turning a list into repeat revenue with sequences that respond to behavior instead of the calendar.
Groups & portfolios
Running more than one location?
Multi-location operators and private equity backed groups have a different problem: not one market, but a portfolio where performance has to be comparable across every property and defensible at board level.
Standardized across locations
One playbook deployed per site, so results can be compared instead of explained away.
Rolled-up reporting
Portfolio-level performance with per-location detail underneath, in one view.
Budget allocated on return
Spend moves between properties based on where the incremental dollar performs.
Built for diligence
Clean attribution and documented process that hold up under investor scrutiny.
Healthcare
Related markets we work in
Functional & integrative medicine
Ready to grow?
Tell us the number you need to move. We will tell you honestly whether we can move it, and roughly what it takes.