IMEG Insights

What we're learning,written down.

Field notes from the work: paid media, SEO, AI search, conversion and attribution.

186 articles · 10 topics

65 articles

Topic

Industry

Analytics & ROI

How to Improve ROI in Digital Marketing: Sustainable Growth vs. Quick Wins

At IMEG, we help businesses find the balance between quick wins and sustainable growth–discover how to improve ROI in digital marketing.

Mar 18, 2026Read

Conversion & CRO

Top 10 Mistakes in Digital Marketing for Travel and Tourism

Digital marketing for travel and tourism goes beyond a basic website template; discover the top 10 mistakes plus the fixes that drive sustainable growth.

Mar 10, 2026Read

Social Media

Why Hotels and Vacation Rentals Still Win With Fees (Even Though No One Likes Them)

Travelers hate fees, but still book. Discover the behavioral reasons hotels and vacation rentals win with fees despite constant complaints.

Jan 24, 2026Read

Marketing Strategy

How to Choose the Best Digital Marketing Agency for Your Business

Looking for the best digital marketing agency? Find out what to look for, red flags, and how to choose the best fit for your business.

Jan 7, 2026Read

Analytics & ROI

6 Keys to Improving ROI with Digital Marketing for the Travel Industry

Explore how digital marketing for the travel industry improves ROI with simple tactics and strategies for long-term growth.

Dec 29, 2025Read

Conversion & CRO

7 Marketing Challenges We Solve & the Proven Strategies Behind Them

Struggling to track which marketing strategies are working and not getting the results you want? It’s time to partner with an agency with proven tactics to solve your marketing challenges.

Nov 7, 2025Read

Conversion & CRO

5 Proven Digital Marketing Strategies to Boost Direct Bookings in the Travel Industry

Unlock the secrets to direct bookings in the travel industry, driving more website visitors and turning them into paying customers.

Oct 28, 2025Read

Email & SMS

Your Emails Look Great. That Might Be Why They Don’t Work.

At IMEG, our approach to email marketing campaigns can help you boost open rates and turn email into a reliable revenue stream.

Sep 4, 2025Read

SEO

What Makes IMEG the Best Digital Marketing Company?

If you want to hire the best digital marketing company for your business, find out what IMEG does differently to drive growth!

Sep 1, 2025Read

Conversion & CRO

Airbnb’s New Host-Only Fee: The Wake-Up Call Every Vacation Rental Operator Needed

Find out why Airbnb's host fee is the wake-up call that every vacation rental operator needs.

Aug 26, 2025Read

Marketing Strategy

4 Mistakes You’re Making With Your Vacation Rental Marketing Strategy

Explore some common mistakes you may be making with your vacation rental marketing strategy, including relying on Airbnb over direct bookings and what it could be costing your business.

Aug 18, 2025Read

Marketing Strategy

4 Things That Set Our Digital Marketing Agency Apart from Everyone Else

Discover why we hate traditional marketing and how our digital marketing agency does things differently to get the best ROI for our clients.

Aug 5, 2025Read