IMEG Insights

What we're learning,written down.

Field notes from the work: paid media, SEO, AI search, conversion and attribution.

186 articles · 10 topics

16 articles

Topic

Industry

Marketing Strategy

AI Failures: We Gave Everyone a Hammer and Called It a Revolution

AI is a legitimate and powerful tool; however, AI doesn't fix bad data, bad processes, or bad strategy. It amplifies them.

Jun 11, 2026Read

SEO

SEO Checklist for a New Website + An Important Step You Might Be Missing

Get all the details about a basic SEO checklist for a new website, plus an important step you might be missing that’s affecting your digital marketing strategy.

Apr 24, 2026Read

Email & SMS

Email Marketing for Small Businesses: Top 10 Campaigns You Should be Running

Discover the top campaigns you should be running when it comes to email marketing for small businesses, including remarketing strategies!

Apr 3, 2026Read

SEO

Is Search Engine Optimization Worth It?

Is search engine optimization worth it or a waste of money? Get answers to the top questions about SEO in digital marketing!

Mar 3, 2026Read

SEO

How to Increase Organic Search Traffic: Expert Tips for Better SEO

Discover expert tips on how to increase organic search traffic to your website. Plus, the effect of zero-click searches and AI’s impact.

Feb 26, 2026Read

Local SEO

Local SEO for Small Businesses: Worst Things to Do, Best Practices & Why It Even Matters

From local SEO strategies to optimization tips, explore the importance of local SEO for small businesses, how it affects AI visibility, and more.

Feb 19, 2026Read

AI Search (GEO/AEO)

Do’s & Don’ts of Digital Marketing for Small Business

Explore best practices as well as what not to do in digital marketing for small business, as well as the perks of partnering with IMEG.

Dec 5, 2025Read

Analytics & ROI

IMEG's Essential Guide to Data-Driven Marketing for Sustainable Business Growth

Learn more about sustainable business growth using data-driven marketing solutions from IMEG.

Oct 17, 2025Read

Marketing Strategy

5 Smart Steps to an Effective Small Business Marketing Strategy

Discover how to create a successful small business marketing strategy that avoids costly SEO mistakes and makes your content visible to AI search engines.

Oct 3, 2025Read

AI Search (GEO/AEO)

Top 3 Tips for Marketing a Small Service Business

Explore the strategies IMEG uses for marketing a small service business to generate predictable growth and turn local leads into paying customers.

Sep 6, 2025Read

SEO

Digital Marketing for Healthcare: Why You Need IMEG

IMEG specializes in digital marketing for healthcare, from local independent pharmacies to larger practices in the health and wellness industry.

Aug 13, 2025Read

Marketing Strategy

4 Things That Set Our Digital Marketing Agency Apart from Everyone Else

Discover why we hate traditional marketing and how our digital marketing agency does things differently to get the best ROI for our clients.

Aug 5, 2025Read