Attorneys & law firms
Case acquisition, not lead generation
Legal is one of the most expensive click markets there is. Winning it on volume is a bidding war you lose to whoever has the deepest pockets. Winning it on case quality is a different game entirely.
We optimize toward signed cases: the practice areas worth the spend, the intake that stops leaking calls, and the reporting that tells you cost per case rather than cost per click.
23+
Years in business
$835M
Annual client revenue generated
$65M+
Ad spend managed
98%
Client retention rate
Where it breaks
What usually brings you here
- Cost per click in the hundreds with no case-level tracking
- Lead volume that looks fine but converts into almost no signings
- Competing against firms with far larger advertising budgets
- Intake missing calls, or handling them badly when they land
- Every practice area lumped into one campaign and one budget
- Directory and lead-broker fees for cases you never controlled
How we move it
Three levers we pull first
Bid where the cases are worth it
Practice areas separated, priced and measured independently, with budget concentrated in the matters that carry real case value in your market.
Fix intake before adding spend
Call tracking, response-time measurement and conversion review on the intake process, because the cheapest cases available are the ones you are already missing.
Report to cost per signed case
Attribution wired through to the case management system so the number you review is signed cases and their value, not form fills.
What we run here
The modules we run for attorneys & legal
Demand
Paid media
Search, social and display managed like a portfolio - spend moves to whichever channel is returning, every week.
Discovery
SEO & content
Rankings that turn into pipeline. Technical foundations first, then content built around what your buyers actually search.
Conversion
Websites & conversion
The fastest gains usually come from the traffic you already have. We rebuild the path from click to inquiry.
Signal
Analytics & attribution
One source of truth. If a report can't be traced back to revenue, we don't build it.
Groups & portfolios
Running more than one location?
Multi-location operators and private equity backed groups have a different problem: not one market, but a portfolio where performance has to be comparable across every property and defensible at board level.
Standardized across locations
One playbook deployed per site, so results can be compared instead of explained away.
Rolled-up reporting
Portfolio-level performance with per-location detail underneath, in one view.
Budget allocated on return
Spend moves between properties based on where the incremental dollar performs.
Built for diligence
Clean attribution and documented process that hold up under investor scrutiny.
Services & B2B
Related markets we work in
Attorneys & law firms
Ready to grow?
Tell us the number you need to move. We will tell you honestly whether we can move it, and roughly what it takes.